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Recruiting Passive Candidates with Social

February 10

Just to recap: Passive candidates are magical unicorns. They will instantly improve your business, upgrade your company culture, and double your chances of winning the lottery.Recruiting passive candidates will solve all of your problems!Sadly, this is extremely difficult to do because passive candidates live in a land without help wanted ads, job boards, or desktop computers. It’s a scary place.Annnd back to reality.Passive candidates are not the be all end all of recruiting. They do, however, make up a huge percentage of the labor market (80%), they tend to need less skill development (around 17% less), and they also tend to be more driven once hired.Why recruiting passive candidates has higher ROI than you thinkThe pa……Read More

Sourcing Passive Candidates: Who's in Charge, Why Twitter is Rad, and an Encyclopedia

February 5

Passive candidates, you want 'em... the social graph has got 'em! So, how do you use the data the graph provides to find a bunch of awesome talent, grow your company, and become the world's happiest employer? Getting yourself branded Facebook Career Page is a pretty great start because it gives your employer brand a mobile friendly social presence. This is important as the first thing the passive candidates are going to after you reach out to them is Google your organization. A well branded, mobile optimized Facebook Career Site makes for an excellent first impression. But, you still have to get out there and source those candidates!Today we're featuring 5 great articles that will help you understand what it takes t……Read More

Are Passive Candidates the Unicorns of Recruiting?

February 3

Oh, the ever-elusive passive candidate! Part of what makes them so desirable is that elusiveness, the fun of the chase, the challenge... Uhhh wait a minute. Those are actually all of the things that make recruiters prefer to target active job seekers, and ignore the whopping 79% of potential candidates who are not actively engaged the job hunt (Undercover Recruiter). Those candidates may be currently employed, and more difficult to source, but they are still potential hires. Maybe not all 79% of them, I'll admit that's a bit of an overstatement, but not as much as you might think! According to Jobvite at least 61% of those passive candidates are open to, even hopeful for, a change of employer. Considering that statistic, y……Read More

5 Great Articles on the Basics of Facebook Recruiting

January 29

Getting back to basics is always a good idea. Crisp white shirts, steak and potatoes, Facebook recruiting… You simply can’t go wrong! We recently published a blog post about why Facebook trumps print media for recruiting. In that article we also went over how no matter which medium you choose to employ, when it comes to an effective hiring campaign the basic tenants of effective recruiting remain the same. It’s just that when it comes to recruiting, Facebook has the best return on investment! But, that is only true if you make sure to incorporate the essential best practices of Facebook recruiting. So, in this link love we have 5 great articles on the basics of Facebook recruiting: In this article, John Sumser shares 3 ……Read More

Don't Fear Social!

January 27

Social recruiting is still just in its infancy, despite having been around for almost a decade. But this isn't really all that surprising. Human beings have a pretty well understood fear of adopting new technologies. When the printing press was invented, concerned biologists urged monarchs to restrict its use, fearing dangerous, and harmful information overload caused by too much reading! Doctors warned against trains, as they were convinced the break-neck speeds (15 miles per hour) of this new mode of transport would cause asphyxia induced deaths. Heck, I am still afraid Google class will lead to a world full of cyborgs that only interact online and only eat Soylent! And yet, employers are slowly but surely adopting soc……Read More

Facebook Recruiting vs Print Ads

January 20

We recently had a fantastic comment on our post about making Facebook work for small business. In it, our reader asked just how targeted Facebook really is, whether Facebook recruiting is effective without an existing audience, and, in summary, whether or not Facebook recruiting is any different from placing an ad in a local newspaper. That last question is what really got my attention, and not in the way you might think. Using social media to recruit is different from using non-social media in very obvious ways. But, what I think we do not talk about enough, in the field of social recruiting, are the similarities between using networks like Facebook to promote job openings, and using the career section of your local pape……Read More

The Best of Recruiting: Retention Addition!

January 15

Retention. It's important. It keeps the office calm, and happy, and it's great for your bottom line. Let's face it, change is hard, and ain't nobody got time for turn-over! According to HR pros like Tim Sacket, 2014 will be the year that retention returns to HR. In the midst of the recession, retention has been neglected, but with the current economic upswing, HR needs to start worrying about losing candidates to the promise of better jobs with shiny new companies! Our Monday blog post explored how you can use company culture as a part of your retention strategy. In researching that article, we stumbled upon a lot of great advice about retention. So, we thought we'd share that advice with you, our lovely readers! Links ……Read More

Creating a Culture of Retention for 2014

January 13

Retention is one of the biggest buzzwords for 2014. With a forecasted economic upturn comes expectations of job creation, and with expected job creation comes the swooshing sound of disgruntled employees everywhere dusting off their resumes. Hence, a reinvigorated focus on retention by HR pros and employers. Another big buzzword this year is culture. It was also a big buzzword for 2013... And 2012. Let's face it, love it or hate it, corporate culture is an integral part of doing business in this social media-dominant world! Personally, I love that companies are putting culture first and letting the culture they create drive their business. I also love what company culture can do for retention. The culture you promote……Read More

What's new in social recruiting, and a hot tip!

January 8

It's Link Love time again.You know what that means... a silly, rambly intro from yours truly! Then a whole bunch of super useful links of course.Do you ever feel like there is so much to do that you simply don't know where to start? I do. Almost all the time. Definitely today. But, because I find myself in this position so very often, I've developed a trick for coping with it.Tidy one small thing from start to finish.Your desktop, your email inbox, your kitchen sink, it really doesn't matter what, so long as it is a small project, and you finish the job.Sounds a little silly maybe, but it works. Sitting down at your newly organized desk, opening up your email to find it completely empty, or glancing over at your sparkling sink, will give you a……Read More

Give Your Social Recruiting a Fresh Start

January 6

This is officially our first blog post of the New Year (Link Loves don't count!). Very exciting. Everyone loves New Years — it's a time of renewal, a chance to wipe the slate clean and start fresh.It is also, obviously, the time for New Year's resolutions. And I don't know about you, but I shudder at the thought. The gym is totally packed with new people, Starbucks is less packed (as those people resolved to improve their budgeting and are brewing their java at home), and bloggers are vowing to post everyday. There are joggers everywhere!But only about 10% of us will follow through on our resolutions. My gym will be empty again by March, the siren call of caramel macchiatos will win out, and, hopefully, those bloggers will re……Read More

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