Social Recruiting

Getting Started with Employee Referrals

August 10

Your team is already full of great people and as it turns out, great people know more great people! Candidates hired through employee referrals result in higher quality hires, faster hires, and employees that stay with companies longer. If you don’t have an employee referral system in place, you’re missing out on a potential gold mine of talent. Want to tap into this? Keep reading for some tips to start getting more referrals. Leverage Social Media You probably already know that with Jobcast, you can connect your company’s Facebook page, Twitter account, and LinkedIn company profile. This is a great way to get the word out about the opportunities at your company, but you can take this one step further by combining soci……Read More

How Different Content Enhances Your Social Media Efforts

August 3

The most efficient way to enhance social media efforts is to develop a solid social media strategy. Every serious content marketer has a social media strategy template he or she can refer to in order to keep their goals in check. Finding your content niche that forms the best connection with your audience should be your top priority. This list should help you get an insight into what types of content you could use to enhance the effects of your social media efforts.NewsNews is the type of content that definitely gets far more shares online overall. But, this only works if you are in the news industry. This type of content can be used for other businesses in very specific cases. For example, to determine the right time to launc……Read More

Choosing Social Media Networks: Pinterest and Snapchat

July 27

Your employer brand plays a huge role in helping job seekers decide whether or not to apply for a position. After all, 75% of job seekers consider employer brands before even applying for open jobs. With 79% of job seekers likely to use social media during their job search, it's important to think about where social media and your employer brand meet. Living and working in an increasingly digital world, there are more and more opportunities to connect with job seekers and show them why it's so great to work with your company. An important thing to consider is the audience you're trying to reach - this will help you identify which social media channels you should focus more of your effort on. We've done posts on usi……Read More

Should You Be Screening Applicants' Social Media Profiles?

July 20

More and more job candidates are using social media in their hunt to find the perfect job, with LinkedIn taking the clear lead. But as an employer, are you taking full advantage of social media to find the perfect employee?According to Michael Page, 77% of employers already use social media to find job candidates. If you haven’t started yet though, we have 5 simple tips to help you. However, could social media be used for more than just promotion and searching?Social media screening involves digging deeper and researching candidates through sites such as LinkedIn, Twitter, Facebook and Google+. The process allows employers to find out more about a candidate, beyond their standard 2-page resume and covering lett……Read More

Choosing Social Media Networks: Twitter and Instagram

July 13

Did you know that 79% of job seekers use social media in their job search?The list of social media networks just seems to keep growing, and with a growing emphasis being placed on creating a strong employer brand, it might be tempting to jump on all of them. Before you do this, it’s important to consider that each of these networks will reach a different type of person and will require different types of content. To find success, you’ll need to identify which social media platform aligns with your brand and culture and also lets you connect with your target candidates?It can be hard to decide which platforms your employer brand should have a presence on, and maybe even harder to figure out what kind of content you s……Read More

Choosing Social Media Networks: Facebook and LinkedIn

July 6

Did you know that 76% of companies have indicated that social media is their go-to method for sharing and growing their employer brand?With so many different social media networks and so many different audiences to reach, it can be a little overwhelming figuring out where to start building your employer brand. In order to prevent yourself from become discouraged by all of the different choices in front of you, it’s important to identify one or two platforms to start off with. By choosing key channels to focus on, you will be able to use your time and resources more effectively. Once you feel that you have a grasp of a platform, you can begin to introduce a new network into your employer branding strategy.Each netw……Read More

Social Recruiting Should be Multi-Channel

June 22

Did you know that 93% of marketers are using social media? And the same goes (give or take one percentage point) for recruiter, which makes sense, considering that social media has proven to be an effective tool for both hiring and marketing.However, of the huge percentage of companies using social media, many focus their attention on a single network and either exclude or neglect the rest.If this sounds like you, then you may want to rethink your strategy!Here’s why using multiple social networks is better than one.1) You’ll Reach More of Your AudienceWhile Facebook may be the most popular social network out there, Twitter and LinkedIn are also very popular with job seekers. Chances are, many of the candidate……Read More

Hire great talent on Twitter!

June 15

Does your company have a Twitter page? It’s 2016 and you’ve probably heard of Twitter. Did you know that there are 310 million people that use Twitter, and that 100 million of those are monthly active users? If you’re looking to hire great talent without spending a fortune to access it, try social recruiting on Twitter. Companies typically use Twitter to establish a brand presence. It’s a great way to engage your followers and customers, market upcoming promotions and product releases, and also serves as a platform for providing customer service. What many companies also take advantage of, is the fact that many companies find successful hires through Twitter. By using location-specific hashtags in combination with ……Read More

Make the Images You Share on Social Media Stand Out

June 8

Do the images that you share on social media stand out?Are they unique, bold… effective?Creating and sharing clever image-based content can engage your audience on a personal level because people have a stronger emotional response when they are shown instead of told. The more job seekers relate to you and your company, the more likely they are to want to work for your company. In this article you’ll learn 4 ways to connect with job seekers using social media images.#1: Share Your Knowledge With Infographics The human brain processes visual content 60,000 times more quickly than text, which is probably why we love infographics so much. Infographics allow you to communicate large chunks of information i……Read More

11 Content Ideas for Social Recruiting

June 1

Effective social recruiting looks a lot like content marketing.An interesting mix of content is what prompts people to follow, Like, and share on social networks. Whether you’re using social to sell sneakers, timeshares, or the latest job opening at your company, follows, Likes, and shares are what will get you the sale.Companies need to create engaging, targeted content that markets their jobs and employer brand to candidates to accompany their job ads.The best mix for social recruiting is to post 4 other types of content for every one job posted.Coming up with different kinds content is one of the toughest aspects of social recruiting… Or social media marketing of any kind.If you don’t have a Nike sized budget, or a team ……Read More

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Social Recruiting

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