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The Top Ways Social Media Inconsistency Kills Your Recruiting

September 7

Be sure to add regularity to your strategy to reel in the recruits.For today’s job recruiters, social media is an indispensable resource. Platforms such as LinkedIn, Twitter, and Facebook allow you to source top talent, which contributes to the success of your company in a big way. But when it comes to social media recruiting, simply showing up is not enough. Above all else, your recruiting strategy on any web platform needs to be consistent. Specifically, you need consistency in the aesthetic, narrative, schedule, and engagement of your posts. Otherwise, you risk damaging your recruiting outcomes in a few ways:It deters prospective applicantsOne of the first things that your recruits will do before submitting their applicatio……Read More

A Recruiter's Quick Guide on Periscope for Recruiting

August 31

Live streaming is becoming a normal part of social media, and it’s now one of the most useful tools in the marketing arsenal. For recruitment, it can be an invaluable tool, something you wish you had started using years ago. With solutions like Periscope now making it easier than ever to get started, here’s all you need to know about live streaming recruitment.Getting StartedLet’s begin with a look at how to set up your Periscope account. You will need to download the app and then connect it to a Twitter profile to have everything set up in a matter of seconds. Make sure that you use the right account: a corporate profile can work very well as you will have instant access to those that you already follow on Twitter. You onl……Read More

Why You Need to Be Thinking Mobile

August 24

Today, it’s mobile devices (not laptops or desktop computers) that make up the most internet usage. With the number of social networks (like Facebook or Twitter), messaging platforms (like Whatsapp), and mobile apps (services like Netflix or games like Pokemon Go) at our fingertips, this should come as no surprise.Think about how much time you spend looking at your phone, checking your email or snapping a photo of your lunch. For many people in today’s world, their smartphones are practically an extension of their hands.There are currently 2.6 billion (with a B!) smartphone users across the globe. If you’re not optimizing for mobile, then you’re leaving behind a lot of users, and most of these users are very engaged –……Read More

How To Use Interactive Content To Boost Your Social Recruiting

August 17

Reel in the job applicants with a few simple tweaks to your recruiting strategy.Not only are job seekers competing with one another these days, but so too are job recruiters when it comes to attracting prospective employees. With recruiters saturating the social media sphere, it can be hard to stand out. But with a little pizazz and strategic planning, it can be done.Stay current on trends within each platformComing up with different variations of just one item of content can be a lot of work, but it’s important to take this route over the easy way (using the same post, as is, across social media networks). For example, if you intend to recruit on Instagram, your best bet it to use a GIF without audio, whereas on Facebook you ……Read More

Getting Started with Employee Referrals

August 10

Your team is already full of great people and as it turns out, great people know more great people! Candidates hired through employee referrals result in higher quality hires, faster hires, and employees that stay with companies longer. If you don’t have an employee referral system in place, you’re missing out on a potential gold mine of talent. Want to tap into this? Keep reading for some tips to start getting more referrals. Leverage Social Media You probably already know that with Jobcast, you can connect your company’s Facebook page, Twitter account, and LinkedIn company profile. This is a great way to get the word out about the opportunities at your company, but you can take this one step further by combining soci……Read More

How Different Content Enhances Your Social Media Efforts

August 3

The most efficient way to enhance social media efforts is to develop a solid social media strategy. Every serious content marketer has a social media strategy template he or she can refer to in order to keep their goals in check. Finding your content niche that forms the best connection with your audience should be your top priority. This list should help you get an insight into what types of content you could use to enhance the effects of your social media efforts.NewsNews is the type of content that definitely gets far more shares online overall. But, this only works if you are in the news industry. This type of content can be used for other businesses in very specific cases. For example, to determine the right time to launc……Read More

Choosing Social Media Networks: Pinterest and Snapchat

July 27

Your employer brand plays a huge role in helping job seekers decide whether or not to apply for a position. After all, 75% of job seekers consider employer brands before even applying for open jobs. With 79% of job seekers likely to use social media during their job search, it's important to think about where social media and your employer brand meet. Living and working in an increasingly digital world, there are more and more opportunities to connect with job seekers and show them why it's so great to work with your company. An important thing to consider is the audience you're trying to reach - this will help you identify which social media channels you should focus more of your effort on. We've done posts on usi……Read More

Should You Be Screening Applicants' Social Media Profiles?

July 20

More and more job candidates are using social media in their hunt to find the perfect job, with LinkedIn taking the clear lead. But as an employer, are you taking full advantage of social media to find the perfect employee?According to Michael Page, 77% of employers already use social media to find job candidates. If you haven’t started yet though, we have 5 simple tips to help you. However, could social media be used for more than just promotion and searching?Social media screening involves digging deeper and researching candidates through sites such as LinkedIn, Twitter, Facebook and Google+. The process allows employers to find out more about a candidate, beyond their standard 2-page resume and covering lett……Read More

Choosing Social Media Networks: Twitter and Instagram

July 13

Did you know that 79% of job seekers use social media in their job search?The list of social media networks just seems to keep growing, and with a growing emphasis being placed on creating a strong employer brand, it might be tempting to jump on all of them. Before you do this, it’s important to consider that each of these networks will reach a different type of person and will require different types of content. To find success, you’ll need to identify which social media platform aligns with your brand and culture and also lets you connect with your target candidates?It can be hard to decide which platforms your employer brand should have a presence on, and maybe even harder to figure out what kind of content you s……Read More

Choosing Social Media Networks: Facebook and LinkedIn

July 6

Did you know that 76% of companies have indicated that social media is their go-to method for sharing and growing their employer brand?With so many different social media networks and so many different audiences to reach, it can be a little overwhelming figuring out where to start building your employer brand. In order to prevent yourself from become discouraged by all of the different choices in front of you, it’s important to identify one or two platforms to start off with. By choosing key channels to focus on, you will be able to use your time and resources more effectively. Once you feel that you have a grasp of a platform, you can begin to introduce a new network into your employer branding strategy.Each netw……Read More

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