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Social Recruiting Strategies for the Off-Season

November 25

Being busy has become a badge of honor. We complain / brag about waking up at 5 A.M. to head into the office, where we will be greeted by stacks on stacks on stacks of work that we have to tackle before the day is through. We buzz around, clutching giant-sized coffees, and constantly checking our smart phones for updates to our already overloaded schedules.Being busy is a way of life. So much so, that we’re often unsure of how to handle it when life slows down.Often, we just fill any downtime we may get with busy-work, and continue on our stressed-out way. But what if I told you there was a better, less stressed-out way?!Well, for those of us whose lives are focused around recruiting, these lull times can be ext……Read More

Job Posts You Can Learn From

November 20

You’re savvy. You search the internet for recruiting tips, you read this blog. Let’s face it — when it comes to social recruiting, you’re ahead of most employers already!But, being as awesome as you are, I’m sure you’re always striving to be just a little bit more awesome with your recruiting. Writing better job posts is a great way to do that.As with any endeavor, learning by example is one of the best ways to improve your job post writing skills! Researching what fantastic recruiters do, when constructing job posts for their own clients, is an awesome way to pick up some new job post writing hacks.Check out these links for some great ideas you can use yourself:“Want to spend three months coding and learning in New York ……Read More

Write Job Posts that Attract Candidates

November 18

Job posts.The most important content for any recruiting strategy. These short (please make them short!) descriptive write-ups must pack a whole lot of punch! They must describe your company, the job you’re hiring for, and what you need in a candidate. And, on top of all of that, they must be enticing.The way you construct your job posts will largely dictate the type of candidates that apply for your jobs. As we discussed last week, the candidate you want is not always the candidate you need. Let’s take a quick minute to recap.Unless you are hiring for an extremely lofty, head-honcho kind of position, you are not looking for Superman. Superman is a lone-gun, top dog, who you probably can’t afford anyway. He’s also pre……Read More

The Right Candidates: Get 'Em, Hire 'Em, Keep 'Em!

November 13

It's easy to forget what recruiting is really about. We get caught up in all of the glamorous stuff, like effective strategies, talent pipelines, and outdoing competitors with better branding. Are all of these things important? Heck yes! But they are not THE goal, they are tools towards the goal. The goal is hiring the right candidate. Not a rock star, not top talent, and not superman! The right candidate is the candidate that fits with your team, your company, and the position on offer. This week's links are all about finding those candidates, the ones that actually exist in real life. They may look more like Clark than Superman, but do you really want a candidate who spends an unnerving amount of time hiding in telephone booth……Read More

Clark Kent VS Superman, Who's the Better Candidate?

November 11

It’s popular to be Type-A.Bragging over how full your schedule is, constantly checking your phone for updates, and running around half-dazed, chugging coffee, means you are you are working hard and getting stuff done.Even when there just isn’t that much that needs doing, we fill those times to the brim with ‘busy work’, still chugging coffee like there’s no tomorrow, running around frantically like mice in one of those spinny-wheel things that I don’t know the name of.This type of behavior is actually detrimental to productivity. And yet we demand it of candidates every single day.In job posts, employers describe their ideal candidate as constantly working, proficient every aspect of their field, and as perfectionists who w……Read More

Experience These Links, Candidate!

November 6

Happy humpday, I mean that in the nicest possible way!The HR superstars over at Blogging4Jobs have been running a pretty cool theme week, over on their site, dedicated to candidate experience.Hopefully you already follow Blogging4Jobs, but just in case you don't, here's the lowdown. During Candidate Experience Week, Blogging4Jobs is publishing original daily content geared towards changing the way candidate experience is perceived. Their goal is to get recruiters and employers thinking about how the way they treat candidates affects their company's bottom line, and really focus on creating a positive experience that benefits both the company and the potential hire.At Jobcast, we love themes, be it pirate them……Read More

Three Essentials of Social Recruiting for Diversity

November 4

What every job applicant wants to hear:“You, my friend, are a mutant — and I have a need of mutants — desperate need!”– Dr. XavierOur feature article last week explored the benefits and pitfalls of social media when it comes to inclusivity and diversity in the workplace.So, now you know that using social media for recruiting, especially when you are targeting specific demographics, is a game of balance. While social media, and most notably Facebook Ads, offer a way to direct job postings at very specific groups of people, inclusivity requires that, during the hiring process, no one is discriminated against based on gender, race, religion, or superpower preference.You may be targeting the 22 year-old tech-savvy millennial ……Read More

4 Awesome Social Media Tutorials...

October 30

There are a lot of interesting conversations going on about social media education and credentials. Should you pay? What’s the benefit? Do employers care? Does your community care?Tim Sackett recently wrote an article for SourceCon about how LinkedIn Recruiter certification is bunk. Still, people will pay big bucks for it, in order to get a fancy badge and be part of the LinkedIn ‘tribe’ of Certified Recruiters. Please read his article. Whether you agree with Tim or not, you will LOL, and LOLing is very good for your health. The Jobcast team cares about your health.There’s also HootSuite University, which internet marketing and SEO pro, Doug Antkowiak, in a scathing review, called “The Clown College for Social Media”. (I ……Read More

Diversity versus Inclusivity in Social Recruiting

October 28

I think social media is great for recruiting. Duh!.. and apparently I also think the 90s are back.I blog for a Facebook recruiting app, so of course I think social media is great for recruiting. I also think that all of you should integrate at least some social networks into your recruiting strategy. Social recruiting is effective, social recruiting is industry standard, and social recruiting is sexy… if you’re into that sort of thing.What social recruiting is not, is free from all of the strings and regulations of old school hiring methods. You may be able to target candidates based on specific demographics via Facebook Ads, but you also have to be aware of the possible backlash that this kind of targeting may have.Mishandling your social recruiti……Read More

What's New With Facebook Ads, and an Awesome Infographic!

October 23

So much is happening.Usually I try to stick to a theme, because storytelling is kind of a big deal in the blogging community. I have nightmares about the Blog Police hunting me down when I go off topic too many times, putting an end to my writing-career by encasing all of my digits in Chinese finger traps.Oh well, bring it on guys. Too much is going on with Facebook and the interwebs right now for me to write another millennials-related Link Love! Besides, I watched that movie about Houdini — I'll be fine!The most important thing to share is Facebook's introduction of the option for apps to bid by cost per action (CPA). This will simplify the ad process by allowing developers the option to pay per-download instead of jus……Read More

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