April 28
Great job ads stand out from the crowd. They engage applicants on an emotional level by answering their top questions and creating a clear and compelling picture of what’s on offer. In this article, I’ll show you a quick way to assess ads and give you two tips you can start using today.Take This Test For this test, you'll need a real job ad. I recommend picking one that's not from your own company -- competitor ads are marvelous for this. Using someone else's ad will eliminate defensive thinking so you can focus entirely on seeing the content from an applicant's perspective.Reading only the job title and first two or three lines of text, can you answer these questions?How does this role impact the company's larger goals?H…Read More
