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Big Data, Recruiting and Employer Branding in The Cloud

April 1

Just in case you were wondering, we are living in the future. And by “The future” I mean a sci-fi movie. Specifically, Minority Report starring Tom Cruise.Google can predict flu outbreaks in real time, Target knows if your teen is pregnant and most importantly, The Cheesecake Factory can look into a Big Data crystal ball and predict exactly how crispy the pickles on your cheeseburger ought to be. Now that is “Absolute Customer Satisfaction”. It’s also just a little bit creepy, but probably worth it, for a seriously perfect pickle.There’s been quite a bit of buzz lately about the implications of Big Data for Recruiting and Employer branding. A lot of it is super-complex and detailed, like this post on HRExaminer.com. But most of us ……Read More

Pinterest's New Look, Google Keep, and Tumblr's 100 Million Blogs About Kittens

March 27

March has been a seriously busy month as far as social media goes. There is so much happening on the internet! I don’t know where to start …Okay, I take that back. I started by writing about Facebook’s soon to be released News Feed updates. I think that was a pretty smart move, considering we are a Facebook recruiting app, but there’s still so much to talk about like :Pinterest got a makeover, I’m really digging the “people who pinned this also pinned” feature. It helped me waste a whole bunch of time that could have been spent outside, in the sun, with my loved ones. Okay, maybe I don’t like it so much anymore.Google released Google Keep, their version of Evernote. From watching their promo video, I’m pretty sure ……Read More

Facebook's News Feed Updates and You

March 25

Last week we laid out the major ways in which Facebook's News Feed is going to change in the upcoming year. Today we're going to examine what those changes mean for employers and brands in general and how Facebook recruiting, branding and marketing will need to adapt in order to stay effective. I'll try not to get too heavy on you, but these changes are serious for anyone using Facebook for business. Of particular importance will be a major new emphasis on image-based stories and an increase in a user's control over what they see in their feed. Currently users have a rather limited ability to curate the content they view in their News Feed. They can hide specific posts, but not much more. With Facebook's rec……Read More

Social Recruiting Slam Dunks

March 20

Showcasing awesome social recruiting is our jam. We've been having a blast featuring employers and recruiters who are using Facebook and social media to recruit. We're also pretty excited about March Madness. So it makes perfect sense to do a Link Love about social recruiting slam dunks! There're so many cool ways to get social with recruiting and employer branding, that it's hard to pick just a few examples. But it's nowhere near as hard as it would be to restart my career from scratch and try to become a basketball super star — especially considering my diminutive stature and complete lack of agility. So, I'll woman up and get to it!Let the Link Love Madness begin: First, check out this amazing recruiting video that is……Read More

Facebook News Feed Madness!

March 18

March Madness is upon us! Unfortunately for me, no one here cares. Basketball is not that big in Holland, which is shocking, considering how ridiculously tall the Dutch are. Back home in Canada, this is an exciting time for my family. My parents are searching Google for tips on filling out their bracket choices, hitting up Costco for snacks, and mostly likely sporting Duke University hats. Ahhhh home.But, luckily for me, I have another kind of madness to keep me entertained. Facebook Madness 2013!The release of Facebook Graph Search kicked things off early in the year. It’s been exciting employers and recruiters everywhere with Facebook Graph Search’s promise of a much more selective way to search for talent and gre……Read More

Social Media Strategy For You and Me and Every Recruiter We Know

March 13

Yesterday, we released an in-depth interview with interactive media specialist, Reg Hamilton. In the interview, Reg shared some key strategies for social media branding and Facebook recruiting. We love posting articles like these, as real-life examples of businesses utilizing Facebook and social recruiting are more useful to our client and reader-base than any other type of content.Our previous post about Gordon Food Service, and their use of Facebook for branding and recruiting, was one of our most successful articles. In that interview, Dave Wiltjer outlined real-world strategies that GFS has used to great success. Most of our readership is employers and recruiters looking to hire for small to medium-sized businesses, an……Read More

Branding a Province: the Art of Facebook Recruiting and Social Media

March 6

Reg Hamilton is a specialist in Interactive Media. He has over 18 years of tech experience, is an accomplished artist and designer, represents Phoenix Group on the Interactive Advertising Bureau of Canada’s Mobile and Social Media Council, and his LinkedIn profile was one of the most viewed in 2012.So as you can imagine, he’s a pretty busy guy. That’s why we feel very lucky that Reg has agreed to share some of his knowledge with the Jobcast blog.Jobcast: Hi Reg, would you mind explaining to our readers what Phoenix Group is all about?Reg: Phoenix Group is a full-service advertising agency with nearly 40 staff. We offer branding, creative, interactive and media services. Phoenix Group is a place where ideas grow. W……Read More

Happy (Almost) International Woman's Day Link Time

March 6

International Woman’s Day is on Friday (March 8th, 2013 for those of you in the future).How will you celebrate?Please don’t say by wearing a lot of pink. Unless, of course, pink really brings out your eyes. Myself, I’m going to celebrate by reading tons of blog posts about women in social media, because thinking about work as ‘celebrating’ is good for productivity!Working with the guys I do, it’s easy to forget how differently women can be treated in the workplace. I never feel like gender is an issue at Jobcast. It’s awesome.Even more awesome, when I started gathering the links for today’s woman-centric post, I realized that in our last article, the one with examples of people using social recruiting effectively, two out of th……Read More

Taking the Plunge with Social Recruiting

March 4

In last week’s blog we talked about taking the plunge into social media — not waiting for permission — just doing it. I asked our CEO and fearless leader, Ryan St Germaine, what he thought about the subject and in true Ryan-style, instead of bragging about himself, he expounded on our clients and best practices of social recruiters:“From speaking with clients I’ve noticed that people get overwhelmed by social media and see it as this big, daunting task that requires a masters degree to understand. It’s not. All of the best social recruiters got started by putting one foot in front of the other and just going for it. They didn’t ask for permission or write a 40 page report. They created a social media account and started having c……Read More

Innovative Interview Questions, Screening Candidates with Google+ and Infographics Galore!

February 27

Okay, fun fact, both of my parents worked in HR. My dad has conducted and consulted on more interviews than I can come up with a clever analogy for (shocking, I know!). My mother specialized in classifications, so she's also very comfortable with the interview process. When I write these articles I always try to keep them in mind. What aspects of social recruiting would they be interested in learning more about, how can I make Facebook recruiting less intimidating for them, and how can I make posts about things like #hashtags less boring for them to read? Super hero analogies work great for my dad, and I sincerely hope that the rest of you follow in my mother's footsteps and accompany your blog reading with a gla……Read More

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