Blog

We love Pinterest (and recruiters should too!)

October 15
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Do you Pin?I do! Pinterest is my favorite way to spend time on the internet. Well, I am a woman, like the vast majority of Pinterest’s active user base. An imbalance made blatantly obvious by the overwhelming number of “pin boards” dedicated to wedding dresses, ponies and Brazilian JiutJitsu! Okay, maybe not that last one, though I do have a BJJ board where I “pin” and “re-pin” instructional videos, links to articles and any relevant infographic I can get my tough little hands on.Yes, Pinterest is the online mecca for all things girly, but don’t let that fool you into thinking it’s just another pretty face. Pinterest is the fastest growing social network, EVER. And as much as its popularity has to do with the image-based nature of it……Read More

Wednesday Link Love #1

October 10
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New feature alert!At Jobcast, we read a lot of blogs. Although you may not believe me, they are not all to do with kittens, delicious foods and Jiu-Jitsu. Most of them are about recruitment, HR and social media. Many are also about running a small business, being more organized and other generally useful things.I do still read a disproportionate number of blogs about kittens though.We thought it might be nice to pay homage to the blogs that inspire and delight us, and share them with our lovely readers. So, starting with this post, we will be doing some serious Link Love every Wednesday.Here we go!Facebook May Ditch Its Boring Logged Out Homepage. Oh Facebook, always so very cutting edge.HR Examiner Weekly E……Read More

Take that Facebook. Job Boards still on top!

October 8
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Job Boards are alive and well, despite the flurry of predictions last year that they were soon to be ousted by social media (I'm looking at you Forbes!). The role of social media is definitely on the rise, but Job Boards are still going steady. This is especially true for niche and local Job Boards, as their specificity makes them quick and easy for employers and job seekers alike. According to a 2012 survey, Job Boards still account for 20% of hires. This is second only to referrals which, like diamonds, are forever. Job Boards are still one of the first places that job seekers (even those much coveted 24 - 34 year-olds) turn when on the hunt. As much as we love Facebook recruiting, we also make Job Boards a priority. We've even fo……Read More

What's your minimum effective dose?

October 1
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When I was 20, my good friend Kiel taught me a fantastic life lesson in a completely ridiculous way. When he went to a pub, he would always walk straight up to the bartender and ask for a pint of their “cheapest-finest”. I thought this was a pretty odd thing to do, until I asked him why he did it, and he explained that he was just asking which beer would get him the most bang for his buck. Cheapest-finest meant the least he could pay without sacrificing taste. You can probably guess what I asked for the next time I went out for drinks!This concept can be applied to most things in life, and social recruiting is no exception.Being able to use social media for recruiting is awesome in so many ways, but even for the most tech-……Read More

#Recruit! A few quick tips on tweeting to hire

September 24
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Make friendsStart by creating a presence. If a business tweets in the forest and they have no followers… then no, it does not make a sound. You’ll need to make connections for your tweets to be heard. The best way to increase your presence on Twitter is to follow other tweeters. Search twitter for other users within your field and search relevant hashtags to expand your twitter community. Follow associates and recruiters, your tweets can be requests for referrals as well as for applicants.More on how to build your Twitter presence TweetMaking connections and posting tweets go hand in hand. Post consistently about what your company has to offer. Tweet about the things that make your company great: innovations, n……Read More

Facebook, it's where the talent is

September 17
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Facebook is a social media behemoth. With its user base at over 900 million, it’s a pretty sure bet that the talent you seek is on Facebook. In fact, its quite likely that Facebook is where they spend most of their time when online. Facebook is a hugely effective resource for both active and passive recruitment. Not convinced? I’ll try harder! Facebook is all about interaction. Or, a Like is worth a thousand viewsIt’s not without reason that companies are trending towards directing consumers to their Facebook pages rather than their official websites. A Like on Facebook ensures interaction, as the user will receive notifications when you make updates, and is then prompted to share and comment on your new post. This kind of ……Read More

Employer Blogging for Humans: Quick tips for effective, relatable, blog posts

September 10
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Find Your VoiceCultivating a unique voice is essential for effective blogging. If your company has well-established branding, this will be a matter of translating that identity into a voice compatible with blogging. If your business is still establishing its image, your blog is a great place to evolve your brand and define your company culture. Use your blog to explore how you would like to be perceived, be it traditional and time-tested or innovative and cutting-edge, executive-chic or, as we at Jobcast prefer, business casual. Just be sure that the voice you choose is true to your company’s core values and becomes consistent from post to post. Think of your blog as a brand ambassadorA successful brand ambassador portrays th……Read More

Introducing Job Widget - An Embeddable Widget for Your Company Website

August 22
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A couple of months ago, we introduced Job Sync, an incredibly easy way to automatically synchronize your jobs between your existing career site and your Facebook Page. But what about those of you that don't have a career page on your corporate website? We've found that many of you are using Jobcast as your exclusive ATS, and as a result, you want a way to embed jobs on your company website. In other words, you want to use Jobcast to manage all of your recruitment efforts.Introducing the Job WidgetOur Job Widget is easy to set up: just copy and paste one line of code and a career site will appear instantly. Your visitors will be able to search jobs and apply to them directly from inside of your website.  And fo……Read More

How to highlight your employer brand & company values with video

July 22
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With today's technology, companies of all sizes can take advantage of video to showcase the unique culture within their organization. Be real, be honest, and focus on presenting your company in an authentic way to potential applicants. Star employees are on the hunt for more than just a J.O.B and want to work for an organization whose values and mission are in line with their worldview.  Great organizations are built when like-minded people come together to work on projects they believe in. What does your organization stand for and how can you present that in a recruitment video? Ideas for producing your recruitment videoAllow candidates into your world and give them a true feel for who they'll be working with,……Read More