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Link Love Facebook Recruiting Edition

September 18

You want the truth?! Well, that's awesome; because I'm pretty sure you can handle the truth. Maybe not the truth about corruption in the armed forces, or extra-terrestrial life… But the truth about Facebook Recruiting? No problem. Last week's Link Love was a long one, so to balance things out, this one will be as short as Tom Cruise sans-lifts and as sweet as Mission Impossible 1. It will also be more useful than both of those things combined, although slightly less entertaining. These links provide some true facts, pertinent stats and straight-talk about Facebook recruiting. Well start with the meatiest link. This survey about the American workforce and Facebook recruiting, put out by Jobvite, shows that job seekers are ……Read More

How to Make Facebook Happy, so it Does Your Bidding!

September 16

Facebook can be a very needy social network at times! If you want your Facebook posts to be seen and your employer brand to grow, you have to give it what it wants.Easier said than done!Thank goodness saying it is super, super easy, so actually doing it is just plain easy. This article will show you how to get Facebook on your side, but first let’s get on the same Page (pun intended!) about what exactly Facebook wants from you. Hint: it ain’t flowers…What Facebook WantsImage-Based ContentFacebook doesn’t want you to send a bouquet, but posting an image of a floral arrangement on your timeline is a completely different story!Facebook has been pushing advertisers for years to incorporate more photos and video i……Read More

Productivity, Old-School Recruiting, and Napping

September 11

It’s smack dab in the middle of the work week, which means it’s time for some Link Lovin’ to help us get over the hump that is Wednesday. This week has been pretty great for HR and social media related content already, so there’s a lot to choose from, and I want to share ALL the things with all of you! Sadly, this is about as feasible as fitting every, single flavor of gelato into one small sized cone. Which is why I always choose a large cone, and why this week we're going to share 7 links instead of 5. You heard me! It’s about to get crazy:Crazy relaxing that is! First up is my very favorite link of the week. It’s my favorite for two very obvious reasons: it’s and Infographic, and it’s about napping. The science behind taking a pe……Read More

Share Your Employer Brand Story with Facebook

September 9

Facebook is a brilliant tool for marketing, as many companies have already learned. This is why more and more big brands, like Coca-Cola and American Express, have been diverting significant amounts of their marketing budgets into Facebook marketing. And their results have been fantastic. What makes Facebook the number one choice for these brands, and why does it work so well? Facebook does what 140 character Tweets simply can’t: it allows brands to tell stories. Stories like the ones that Dove shares on their Facebook Page. From their Real Beauty Sketches campaign, to their recent wedding-themed posts, Dove is giving their customers what they want by crafting interesting, often heartwarming, stories, that ……Read More

Recruiting 101: Link Love Learning

September 4

Although it’s probably a terrible idea to date our blog content this way, I just can’t help myself…September is here; it’s time to go back to school. Recruiting School that is! (So cheesy, yet so satisfying.)This week’s Link Love will get you educated, and you won’t even need to sign up for an online course, or community college, or play beer pong!From recruiting millennials, to not horribly offending your potential hires, each of these articles is a wealth of information for employers and recruiters alike.Let the learning begin!Millennials 101Millennials are the new black, and not because they are trendy, but because they now make up a large percentage of job seekers. So, it’s important to know exactly how Gen Y feels about soci……Read More

Does Facebook Recruiting Actually Work?

September 2

Do employers actually reach candidates through Facebook, and, if so, what are the numbers?I know you’ve all been waiting for the last two weeks, with bated breath, for the answer to this question! Sorry that I made you wait so long, but our interview with Jessica Slusar about Earls’ Facebook recruiting strategy was so awesome, we just couldn’t wait to publish it. I would also like to say, that the stats and advice we shared in that interview do a pretty good job of showing just how effective Facebook recruiting is.Yes, Employers do actually convert candidates with Facebook recruiting.Read our interview with Jessica about Earls’ super-successful Facebook recruiting campaign, or head on over to the Leaders West Blog to c……Read More

Facebook Recruiting Inspiration: From Corporate to Quirky

August 28

Imitation is the sincerest form of flattery.Just don't go making any copy-right infringements and pointing at me when you get in trouble...Moving right along. When it comes to social recruiting, there really is no better way to learn than by observation. Sure, tutorials and webinars are great; you'll learn the basics, the technical stuff, the rules, but it's not the same as seeing a great social recruiting strategy at work in the real world. Observing a company’s employer branding and Facebook recruiting firsthand gives you a much better idea of what a good campaign looks like as a whole. An example lets you see the bigger picture, unlike most tutorials that simply explain all the specific parts of Facebook recruiting.We recently int……Read More

Facebook Recruiting and Employer Branding with Earls Restaurant

August 26

I remember going to Earls restaurant when I was a kid — it was awesome. Back then, there were two huge, brightly colored parrots perched astride the entrance, and a train that circled around overhead while you ate your burger.It’s still an awesome restaurant, but it’s nothing like the one I visited as a kid.Not only does the award-winning restaurant chain now have 60 plus locations across the US and Canada, but Earls has gone through a major branding pivot that has taken the restaurant from brightly colored parrots to exposed brick gorgeous.Their re-brand is one of the best I’ve ever seen, and they didn’t just stop at their marketing, menu, and interior design.Earls has embraced social recruiting wholeheartedly, with a w……Read More

Best of the Summertime Links: Facebook Recruiting Edition

August 21

August is officially half way over. Summer is coming to a close.But rather than mourn the fact that there are only four weeks left of backyard BBQs and adorable, pint-sized salespeople hawking lemonade at every corner, let's celebrate the time we do have.No, not by going to the beach, or working on our tans, but by recapping some of the best articles and Facebook recruiting tools to have come out this summer.So unwrap a popsicle, grab your laptop, and plunk yourself down on the closest beach blanket you can find. Well, the closest beach blanket you can find with access to wifi that is!Coolest new(ish) tool for social recruitingFacebook Graph Search hands down! Because it gives recruiters and employers the ability to……Read More

Two Simple Questions

August 19

Feedback is really really important.Sometimes it hurts, like when I was told that I simply cannot pull-off maxi dresses without looking like a small child who was let loose in her mother’s wardrobe (thank you, Stephanie). Sometimes feedback blows your mind, like when it was revealed to me that my dead-lift grip was too wide, and I narrowed it, and then I was able to throw an extra 20lbs on the bar (thanks, jacked guy at the gym). And sometimes feedback reminds you that not everyone is on the same wavelength. This is the most constructive kind of feedback you can get, as it gives you a much needed perspective shift, and can help you to better communicate with other people.I got exactly this kind of feedback last week……Read More

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