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Optimize Facebook's New Layout, Then Spy on Your Competition!

June 18

On Monday we went over all the new changes to Facebook’s 2014 Page layout.Some good, some bad, some sneaky!I think our post does a pretty good job of explaining the key changes, heck we even included screenshots, but in order to really get the most out of Facebook recruiting it’s important that you know how to use these new features to your advantage. Especially the “Pages to Watch” feature!Jobcast is a Facebook App so we live in constant fear anticipation of updates to the social network. We have to pay attention in order to adapt, and grow to best serve our clients. This means we follow a lot of great social media blogs (as Facebook’s explanations are never enough) that cover a diverse range of topics pertai……Read More

Facebook’s New Page Layout: What You Need to Know

June 16

I love Facebook’s new Page layout. With it’s latest update, Facebook has attempted to streamline Company Pages, and focus on features that are the most used by Page managers in an attempt to make our jobs easier.For the most part, I think that they have accomplished their goal. Awesome!Except…The new layout seriously de-emphasizes third party apps, and as a consequence of this your Career Tab will also less visible (no matter which recruiting app you use.)Your Career Tab with the customized icon now appears to the left of your Company Page under the “Likes” module, which places it far bellow your navigation bar instead of within it. This means candidates will now have to scroll down in order to view your tab. ……Read More

How to Brand Your Facebook Career Page Video Tutorial!

June 11

Today’s Link Love is all about employees. Making them happy, keeping them productive, and helping them achieve their full potential.But first, we have a small announcement to make: Jobcast has a brand new video posted about how to brand your Facebook Career Page.We’re pretty excited about it because we think this video tutorial will be super helpful for all of our awesome Jobcasters!You should probably watch it right now(video not available)Then share it with all of your friends, family, and pets. Thank you kindly!Okay, now that we have all of that out of the way, here are the links:Ted Coiné explains: Why You Should Pay Your Employees More Than You Must!Pam Moore gives us: 15 Easy Steps to Ignite Employees……Read More

Recruiting Hourly Workers Like a Jedi Master

June 9

Hourly workers, you want ‘em, we got ‘em! Except not really… Having a warehouse full of eager baristas, elevator mechanics, and house painters is illegal in Canada. What we do have are some helpful tips for recruiting qualified hourly workers with the help of social media. Next best thing… Right? If you want to attract the best candidates, you need to have a solid understanding of the talent pool from which you’re fishing. Today’s hourly workforce is not all teens and indecisive “job-hoppers”, as the internet might have you believe. According to TLNT (one of the best sources for recruitment info out there), the hourly worker labor market is extremely diverse in age, gender, and attitude towards their work.Here are a few……Read More

Win Candidates and Influence Applicants

June 4

Did you know that physicians who are likeable are less likely to be sued? “People just don’t sue doctors they like,” according to Alice Burkin, a leading medical malpractice lawyer.She goes on to give an example of a client who wanted to sue a random specialist, even though her primary care doctor was obviously at fault because, in the clients own words:“‘I don’t care what she did. I love her, and I’m not suing her.’”The impression that we make on others dictates our success in life, the workplace, and apparently, even legal matters!If you are an employer, then you want your employer brand to make a great impression on potential candidates in order to convert them into applicants.If you are a recruiter, a candidate’s percepti……Read More

Hiring Hourly Workers: The Myth Vs. The Reality

June 2

Hiring hourly workers is easy: there’s a huge candidate pool to draw from, hourly positions require little to no experience, and these workers have minimal impact on an organization’s success.Wrong.Wrong.WRONG!Yet many HR articles, and HR tech solutions seem to focus on recruiting for salaried positions.I don’t know about you, but what our clients want most, is an effective way to engage, recruit, and hire hourly workers.The high demand we see for this category of candidate indicates that recruiting hourly workers is no cake walk. In fact it’s often an extremely competitive market (depending on the specific position of course.)Nor has my experience led me to believe that hourly workers are not a vital part of a comp……Read More

Social Recruiting Round Up!

May 28

Combat those midweek doldrums by taking a little break and reading our top five recent social recruiting blog posts. Taking breaks throughout the day has been proven by the internet science to increase productivity! And if that isn't a good enough excuse; all of these articles are HR related, so basically you are still working… Even if Tim Sackett's article does have you laughing so hard you spit coffee all over your key board! Tim’s recent re-write of the classic commencement speech is funny and true (the greatest combo since pancakes and bacon!) Check it out, and let me know if you agree that his redux is far more inspiring than the bland original. Warning – There are swear words in Tim’s post. They are not flagrant, ……Read More

5 Essential Social Media Management Apps

May 26

Recently I've been working with several new Jobcasters on their social media branding. This has got me thinking a lot about just how difficult it can be to get started with social. There's just so much information out there, so many different "Must Use" social platforms, "Best Practices", and gigantic lists of "Essential Apps" that you "Can't live without!" It's terrifying. One of my favorite blogs, BufferBlog.com, recently put out a list of the 61 best social media tools for small business. This is awesome... For me, and community managers like me.... But I would never send something like this to a client who has just begun the process of building their organization's employer brand! To be honest, Buffer's list left even me feeling ……Read More

5 Tips For Getting Your Social On!

May 21

id you read Gareth Cartman’s latest guest post?In it he explains why you must get social with your recruiting, if you want to attract millennials.And, along with his convincing arguments, he even shares a quirky tip about how his company encourages employees to act as social media brand ambassadors.Gareth presents all of this info with his signature British wit.Unfortunately for you, I do not poses Gareth’s wit, but what I lack in wit, I make up for in curatorial skills! So, I present to you…5 Actionable Tips for Getting Your Social On“Inclusion of words like “click”, “please retweet”, “comment” and “share” are proven to increase engagement” – Click to Tweet!From, 6 Ways to #Fail at Social Recruiting, by Raj ShethRead this who……Read More

Want to Attract Better Candidates? Get Yer Social On!

May 19

I’ve been doing some recruiting over the last few months. 3 people, to be precise, all of them infinitely more social than me (I’m nearly 40, social for me involves being able to sit down with the missus for more than 20 minutes in the evening). They’re teaching me more about marketing than I’ve learned in the last 15 years, but above all, they’re teaching me that if we want to recruit more people like them, we’ve got to get our social on.Candidates are choosyI can yak on all I like about how millenials are not millenials and they’re just real people, but they are slightly different in their approach to their careers. And this is stereotyping older generations a little, but bear with me… in “days gone by”, people had defined career pa……Read More

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