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5 Awesome Apps for Social Recruiters

April 9

It is spring.Spring is the BEST time to clean up your social recruiting.Mostly because of the whole spring cleaning thing, but also because:A - It's usually around this time that our New Years resolutions start to slipB - It's reaaaaaaally nice out and becoming more efficient will give you more time to chill in the sun and eat popsiclesI know how important popsicles are to you, so I'm going to share some tools that will make staying on top of your social media strategy a breeze!Check out these 5 effective tools for improving social recruiting, marketing, and reach!ShortStack: The ShortStack app organizes all of your content, resources, docs, and videos so that you can access them from a single platform. You can use ShortStack to……Read More

Facebook Freshens Up for Spring: What You Need to Know

April 7

Facebook has been doing a little spring cleaning of late. Okay, a LOT of spring cleaning. Not much new there, except that most of their recent updates are geared towards Page owners and, as such, anyone using Facebook to recruit. Yes, that’s you! Not only that, but one of these updates is the re-introduction of a truly fantastic recruiting tool, and another marks a complete shift in how you use Facebook ads to promote your job posts, and target candidates.Here’s what you need to know about Facebook’s most recent updates Important Facebook has (finally) updated their Pages manager for IOS. As a Page manager you may now Pin and unpin posts to the top of your Timeline, make photos from your Timeline and albu……Read More

5 Great Resources to Increase Traffic to Your Job Posts

April 2

If a job is posted on Facebook and no candidate is there to click “Like” does that job post even exist? Yes. Obviously! That job post may exist, but it’s certainly not helping anyone’s hiring efforts. Facebook recruiting is awesome; it’s being used by most of the top employers out there these days because it works. It works really really well, but only if employers make driving traffic to their Page a top priority. Unfortunately, many employers still treat Facebook the same way they would a job board. They post their jobs and move on. Trouble is; Facebook is NOT a job board! You must drive traffic to your Page in order to see results. On Monday we were lucky enough to have the very clever Gareth Cartman contribute e a ……Read More

Facebook Ads: The Best Recruiting Tool You're Not Using!

April 1

Facebook ads are my favorite tool for social recruiting. Whether you want to reach passive candidates (and seeing as they make up 86% percent of the workforce, who wouldn't?), increase application volume (obviously!), reach more qualified candidates (even better than quantity I'm told), improve retention (did you know that candidate failure often costs 1.5 times their annual salary?), or all of the above (um, YES!) Facebook ads are your best bet. In our experience Facebook ads can mean the difference between zero candidate interest, and a landslide of applications from qualified talent. In fact, we've helped many of our clients create effective Facebook ad recruiting campaigns that have done exactly this! Facebook ads ……Read More

White Paper: Learn How to Use Facebook Ads to Target Candidates with the Skills You Need

April 1

Targeted Facebook Ads are the best tool for reaching the right candidates for your jobs. With Facebook Ads you can ensure that your job posts and Career Page connect with candidates who have the skills your company requires. Narrowly targeted Facebook Ads reach their intended user base over 90% of the time! And, the ROI on Facebook Ads is five times higher than typical web ads because they give you access to Facebook’s massive social graph. Download this white paper and get all of the information you need to start using Facebook ads to connect with qualified candidates now! You’ll learn how to:Reach candidates who have the skills your jobs requireMake your job posts viralTarget talent based on cultural f……Read More

Can You Be Found?

March 31

OK – show of virtual hands. How many of you have googled a candidate to see what comes up?I’ll admit it. I’ve done it, and it’s not very HR of me – but some candidates who may have thought they were perfect will have ended up on my “do not invite” list because of their terrible Twitter feeds full of booze and profanity. Some had written blogs full of poor grammar and spelling mistakes.Yeah, we google everyone.And they’re googling you back, if they’ve got any sense. But what if they’re desperate to work for you, and they just don’t know it. How are they ever going to find out?Sure, you can post on job boards and you can get a great recruitment agent on board – but sometimes the best people are the ones that have……Read More

5 Articles to Improve Your Content Strategy

March 26

We've been talking a lot about content strategy on the blog lately. Our most recent post was about three kinds of content that are effective for social recruiting. Today's Link Love is a perfect example of one of the types of content we suggested in that post: the shout-out. There are so many awesome bloggers and writers sharing their knowledge of recruiting, employer branding, and social media on the web. They work hard to provide us with free content to learn from. I don't know about you, but I think they deserve a little love (if not a lot!), and one of the best ways to give them the love that they deserve is to shout them out in a blog post. Link Loves are one of my all time favorite forms of content because they giv……Read More

The 3 Best Kinds of Unselfish Content for Recruiting

March 24

Last week we featured content marketing pro, Megan Lunetta, on the blog. She shared her tips on how to use research and data to create a content strategy that resonates with your target market/ideal candidates.Megan explained that you cannot simply post “selfish” content, i.e. ads and job posts, and in order to grow your reach, talent pools, and employer brand, you’ll need to have a strategy that includes varied content which provides value to your desired audience.One of the best ways to set up a content strategy that provides real value, and doesn’t bore your audience to tears, is by following the 4:1 rule. The 4:1 rule is, exactly as the name implies, a ratio for determining what to share, when.Basically, for every one……Read More

HR Motivation and Inspiration

March 19

I may not work in human resources, but having grown up with both parents working in HR I feel like I can very safely say: HR is tough. From navigating finicky policy to navigating finicky staff, from trying to make everyone happy to trying to find awesome new employees… who you will then have to make happy, it just plain tough! That's why it’s important to stay motivated. Otherwise you'll just burn out, or worse, have a social media meltdown! But how can you stay inspired? Life coaches are expensive, and motivational posters are pretty dorky… So instead, check out these cool articles for some totally free, and un-dorky HR inspiration: We’ll start with the most inspiring dude on the internet; Seth Godin. This guy just……Read More

What Sherlock Holmes can Teach us About Content Marketing Strategy

March 18

You can call it what you want: content marketing, journalism, or just plain writing, but having useful resources for your audience is a pretty big deal (even in recruitment). You savvy readers out there know that having content can help guide those of us not yet ready to buy in making the big decision down the road. Creating killer content can be puzzling. By honing in on your inner “Sherlock Holmes” power of deduction, you can see what the rest of us don’t see. If you can do that, your content can become some pretty powerful stuff. Who knows? It can even lead to your readers advocating for your brand… and that’s what we all want, right?Be an Expert Audience Detective As the great detective once said, “My name is ……Read More

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