Today, it’s mobile devices (not laptops or desktop computers) that make up the most internet usage. With the number of social networks (like Facebook or Twitter), messaging platforms (like Whatsapp), and mobile apps (services like Netflix or games like Pokemon Go) at our fingertips, this should come as no surprise.
Think about how much time you spend looking at your phone, checking your email or snapping a photo of your lunch. For many people in today’s world, their smartphones are practically an extension of their hands.
There are currently 2.6 billion (with a B!) smartphone users across the globe. If you’re not optimizing for mobile, then you’re leaving behind a lot of users, and most of these users are very engaged – 70% of mobile searches lead to online action within an hour.
You need to take advantage of the sheer number of users, being mindful of how you design your website and making it easy for visitors to take action right away. Users who click on your job posting, careers site, or any other link that you share won’t stick around for long if they have a hard time viewing the content on their phones or tablets.
With such powerful small devices in our hands, people are becoming more and more accustomed to using their mobile phones. This is made clear by the rise of social media platforms like Instagram and Snapchat, where you can only publish or post content using a mobile device. Mobile usage isn’t just limited to social media – there’s an app for everything from fitness to banking to hailing a ride (hello, Uber!).
With all of these options, why shouldn’t people be able to find and apply for a job on mobile devices too? Mobile has become a big part of our lives, so you can’t ignore it now.
Did you know?
Jobcast already optimizes for mobile. While Facebook doesn’t support installed apps on your Page, Jobcast links will still work. Whenever a potential candidate clicks on a Jobcast posting from a mobile device, they’ll be redirected to the applyto.co Careers Page that Jobcast hosts for you or straight to your own website. You can also collect applications straight from a user’s smartphone!