Content Marketing & Social Recruiting Blog Posts This Week!
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June 10, 2015

The rules of work have changed a lot since I got my first real job.

It used to be that I had to commute to my job, dress up nicely, and arrive at 8am sharp every morning.

These days my work life looks very different…

I’m working right now. I am also sitting on my couch wearing slippers.

Some days I start at 5am and I’m done by 4pm. Some days I start at noon and work late into the night.

Most of my meetings take place on Skype, and our team projects are managed with Basecamp and Trello instead of whiteboards and memos.

And my commute is non existent save the occasional bike ride to a near by cafe or coworking space.

Some of these changes are extremely welcome (goodbye high-heeled business lady shoes!)

Some of these changes are not so great (goodbye coffee break chats with sassy coworkers!)

But, love it or hate it, this is a new reality for many of us.

Ross Perlin recently wrote an interesting piece for Fast Co. in which he says that these “new rules [of work] belong to another universe—flexible, precarious, and entrepreneurial, less and less tied to specific times, places, and employers.”

These Are The New Rules of Work – By Ross Perlin

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The article provides 5 examples of how work is changing, for better or worse.

Perlin’s article is quite controversial and, as such, warrants dialogue and response, which it got from this Blogging4Jobs article:

5 New Rules for the World of Work – By Mike Haberman

"There are many jobs that it is hard to be passionate about, yet that work has to get done! - New rules of work"

Mike agrees that there is a general shift towards the way of working that Perlin describes, but argues that he is likely overstating the size of that shift.

3 Keys to Effective Branding in a Millennial World – By Maren Kate Donovan

Branding is all about letting potential employees know who you are as a company. - New rules of work

One of the reasons how we work is changing is that the generation of workers has changed significantly.

Millennials work differently and they need to be recruited differently as Maren’s article explains.

5 Scientifically-Backed Ways to Increase Job Tweet Reach – By Greg Rokos

The longer the job tweet, the more likely it is to be shared. This goes back to the fact that the social exchange value improves when messages are more informative. - New rules of work

Researchers at Cornell University conducted a study backed by the National Science Foundation to measure sentences based on construction, rhetoric and keywords to determine which tweets get shared more than others.

Greg explains how to improve your Twitter recruiting based on their research.

How to Optimise Your LinkedIn Company Page for SEO – By Sophie Deering

Sharing relevant content with your LinkedIn network on a regular basis is a great way of building an online presence and engaging your followers. - New rules of work

Once you’ve optimized your Tweets, why not hop on over to your LinkedIn Company Page and get it up to speed as well?!

Check out Sophie’s article to learn how.

Actually… I think I’m going to head over the our LinkedIn Page and make a few changes too!