You want the truth?!
Well, that’s awesome; because I’m pretty sure you can handle the truth. Maybe not the truth about corruption in the armed forces, or extra-terrestrial life… But the truth about Facebook Recruiting? No problem.
Last week’s Link Love was a long one, so to balance things out, this one will be as short as Tom Cruise sans-lifts and as sweet as Mission Impossible 1. It will also be more useful than both of those things combined, although slightly less entertaining.
These links provide some true facts, pertinent stats and straight-talk about Facebook recruiting.
Well start with the meatiest link. This survey about the American workforce and Facebook recruiting, put out by Jobvite, shows that job seekers are flocking to Facebook to find work like never before. It also reveals that Facebook is the leading social network in the American workforce, mostly because of stats like this one:
“52% of job seekers use Facebook to help find work.”(2012)
Our next study, by Simply Measured, explains the positive impact of Facebook Timeline for brands. It’s a great little chart that squeezes in a lot of detail, but still manages to be easy to understand. The major takeaway is that “brands receive on average 46% more engagement per post with Timeline.”
Getting back to stats that are specific to recruiting on Facebook, here’s a case-study showing that Facebook is an effective tool to recruit for the restaurant industry.
Next up, a great piece by Business 2 Community which compiles a huge amount of Facebook marketing stats that can be applied primarily to employer branding, but also recruiting. The most interesting, in my humble opinion, is the one stating that “80% of Social Network Users Prefer to Connect with Brands through Facebook.”
Our last link is not for the faint of heart, or anyone with a short attention span. With this in-depth study, Pew Internet gets into the nitty gritty of how social sharing works on Facebook, and Facebook’s user demographics. The link will take you to a chart of who’s using Facebook, and what they’re using it for.
The chart is very large, and very detailed. I suggest you grab a cup of coffee before clicking through!